Computer usage in designing newspapers, magazines, brochures, newsletters and websites

COURSE OUTLINE:

A. Introduction to Publication Design and Layout

1. Definition of terms
2. History of publishing
3. Overview of the production process
4. The Role of an art director, layout artist and illustrator
5. Analyzing the target audience

B. Electronic Publishing

1. Components of electronic publishing
2. Overview of DTP software programs
3. Familiarization with PageMaker

C. Basics of Online Publishing

1. Website Creation
2. Web Development
3. Web Maintenance

D. Typography and Design Principles

1. Proper use of fonts
2. Achieving balance and symmetry

E. Layout techniques

1. Newspaper (front page only)
2. Magazine page
3. Brochure
4. Newsletter
5. Web advertisement
6. Personal or Hobby Website

COURSE ACTIVITIES:

Lectures, group reports, hands-on exercises

COURSE REQUIREMENTS:

Exercises	40%
Group Reports	20%
Midterm exam	15%
Final exam	15%
Attendance/participation	10%
	100%

REFERENCES:

• Arao, D. (2002). The Basics of Online Publishing. Presented at the Lunduyan Journalism and Arts Workshop 2002 at the Ateneo de Manila University. 5 October.
• Arao, D., Chua, Y., & Pabico, A. (1997). The Electronic Trail: Computer-Assisted Research and Reporting in the Philippines. Manila: PCIJ.
• Raggett, D. (2000). Getting Started with HTML (revised 29 August) [WWW page]. URL http://www.w3c.org/
• Raggett, D. (2000). More Advanced Features (revised 29 August) [WWW page]. URL http://www.w3c.org/
• Raggett, D. (2000). Adding a Touch of Style (revised 29 August) [WWW page]. URL http://www.w3c.org/
• Werbach, K. (1998). Bare Bones Guide to HTML. HTML Clipart 99 PC-CD. US: Next Step Publishing.
• Selected issues of broadsheets (e.g., Philippine Daily Inquirer, Philippine Star)
• Selected issues of IT magazines

(Other readings to be assigned)

CLASS SCHEDULE:
(subject to change with prior notice)